Job: Product Manager

The Product Manager is responsible for both product planning and product marketing. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing and support to deliver winning products and to ensure revenue and customer satisfaction goals are met. The position requires a manager with a unique blend of business and technical savviness; a big-picture vision, and the drive to make that vision a reality. The Product Manager's job also includes ensuring that the products and marketing efforts support the Company's overall strategy and goals. The Product Manager will report directly to the Vice President of Product Development.

PRIMARY JOB RESPONSIBILITIES

Manage the entire product line life cycle from strategic planning to tactical activities.

Specifying market requirements for current and future products by conducting internal and external market research.

Define and drive product strategy and road map through development teams, program requirements, technology and marketing.

Develop and implement a company-wide go-to-market plan, working with all departments to execute.

Analyze potential partner relationships for the products.

Deliver MRDs and PRDs with prioritized features and corresponding justification.

Work with external third parties to assess partnerships and business opportunities.

Assist with the launch pilot programs with early-stage products and programs.

Manage programs and products using the CRM tool.

Develop and test the positioning and messaging for various products.

Develop sales tools and collateral.

Minimum of 3-5 years of product marketing/ project management experience.

Minimum of 3-5 years of experience in the internet advertisement/on-line marketing industry.

Four-year bachelor’s degree is required and an MBA is preferred.

Demonstrated success defining and launching products.

Excellent written and verbal communication skills.

Solid technical background, proficient in all Microsoft Applications with experience in MS Project Applications preferred.